![]() ![]() Ownership is stored on a kind of digital ledger powered by blockchain technology, which means you can then “sell” items to others and transfer the ownership, like you would real-world goods. ![]() They effectively enable you to “purchase” digital content, like a photograph, GIF, social media post, or video. So, what does it all mean for you? Well, NFTs – also known as non-fungible tokens – have exploded in popularity this year, as you’ve no doubt already heard. ![]() EA boss Andrew Wilson has already expressed interest in the controversial business model as well. As the trailer explains, this “is just the beginning” – and make no mistake, other publishers will be keeping a very close eye on how this all plays out. Ubisoft has announced a new program called Quartz which will see it release limited edition in-game items as NFTs called Digits, beginning with Tom Clancy’s Ghost Recon: Breakpoint.
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